Category: Skilled Mentoring Series

Bill p plan
17 Ways to Inspire Confidence without Testimonials Testimonials are a great way to support and prove the claims in your advertising. They also engage the “bandwagon” effect: the more people doing it, the more acceptable it is. But there’s nothing magical about testimonials. The key is to ... Read More
Print Ad’s
oldschool mailer
One of the primary advantages of using direct mail is your ability to divide and conquer. Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response. Each piece performs a ... Read More
Along with direct mail, print is one of the mainstays of direct marketing. And today it’s more powerful than ever. A proliferation of highly targeted publications makes it easy to find receptive prospects for your ... Read More