his week we started out with Facebook, and I wanted to give you some pretty interesting facts.
Hey everyone, it’s Robert Solomon from RobertGSolomon.com, coming to you from South Studio 1. The Smart Start Podcast, designed for inspiring entrepreneurs seeking the lifestyle business online.
Hey everyone. So, this week we started out with Facebook, and I wanted to give you some pretty interesting facts. You know, Facebook, it’s changed the face of marketing. It has. 1.8 billion active users. It’s the largest platform available to engage the customer on a regular basis. Facebook is considered a social network. If you look closely, you’ll see that even major brands are represented. Everybody uses Facebook, including big businesses. Basically what that’s saying, it’s not only the individual anymore, but for bigger businesses. Best Buy, Sears, Lands End.
But on the same note, there Facebook has lately … This is 2017. They’ve not been too nice to individuals. Unless you’re paying them a bunch of advertising dollars, they’re not too friendly with the everyday small business or individuals anymore. What are you going to do? You have to abide by their rules, and just like Google, they’re god.
This is your chance. You learn some interesting facts. For instance, age 25-34. That’s 29.7% of the users, the most common age that is on Facebook daily. And 1.79 billion, Facebook has more monthly active users than WhatsApp, Twitter, Instagram, all combined. That’s pretty powerful, if you ask me, and if you want a target market of individuals, the 25-34-year-old generation, Facebook is their new entertainment. They no longer watch TV. They no longer have time for TV. Everything’s hooked to the internet with Netflix streaming, Sling TV, Cell phones. Everybody’s using their cell phones for everything. Granted, it’s limited, what you can do with a cell phone.
Why do you want to use Facebook? Well, you want to see who your biggest competition is. Are they spying on you? You should be spying on them, and Facebook gives you insight to companies, new cultures, and products with the analytics, you can check the numbers. You can use your fan base. They’re the consumers that choose to visit your page, not the ones forced to watch a television commercial, so you’re getting more targeted-based people coming to you, instead of you searching them out, in a manner of speaking. And you get better customer interaction, and it’s unique, because it gives you the opportunity for dialogue with your customer, unlike a commercial, or TV.
These are just some highlights. I’ll have a PDF you can get. You just look in the description below, leave a comment saying, “Yes, I want that Facebook PDF,” send an email to the address, you’ll see it in the description, and I’ll send that over to you, all right?
Facebook ads. Facebook ads are built into the feed. It’s pretty unique. Actually, a lot of the ads, you can click on them, and they can follow you around the internet, always reminding you about that particular product you might have looked at. If you have a witty ad, or a witty post, you might go viral. A little more difficult these days, but you never know.
And of course, what’s the biggest value of Facebook? The money. Facebook’s free. Creating a Facebook page is free advertising, just for being there. 1.8 billion people are watching. How can you refuse to tap into that revenue? Like it, share it, advertise it on Facebook. Here’s a little fun fact before I let you go for today. Did you know the average person spends 20 minutes a day on Facebook? And there’s 16 million business pages that have been created on Facebook in the last two years. And I wrote this last year, this article, but it’s always relevant.
So, look down at the description. I will … There will be an email address down there. Stick that in your email, and send me a message saying, “Send me that Facebook PDF.”
This is Robert G Solomon, coming to you from South Studio 1. Until next time.