A guide for beginners to Facebook advertising – Step by step
Today, you will get to know each & everything you need to learn about Facebook advertising. This guide is utterly suitable for beginners who are seeking more profit for their business through the FB ad feature.
Maybe you’ve just opened your online store or need some real people engaged in your website or FB page and are looking for methods to achieve these goals. If that’s the case, this Facebook ads guide is perfect for you.
Are you planning to Facebook ads? Because, it goes without saying that, Facebook advertising for newbies or even experienced marketers is one of the most powerful ways to advertised and promote your business or products to more than 1.5 billion people around the world and that’s not all you would be able to target specific audiences in any niche with Facebook ads.
So, being precise, you will attain and learn a lot of crucial information from this Facebook advertising guide.
Why FB advertising?
Among 1.5 billion users of Facebook, do you not think that your potential customers will be using it as well? FB ads provide you with a most sophisticated and largest advertising platform which is available to everyone who has FB page.
With the following guiding steps, you will be able to create and run ads, set targets, target audience and achieved desired goals.
1. Create Your FB Business Page:
To initiate Facebook advertising, the first step is to build Facebook business page, if you do not already have one. For creating a FB page, you will have yo sign in from your personal FB account and create a page from there.
And while making a FB business page, the most important step is to determine a category of your page which should be identical to the nature of your business. The name of category is shown on your page which means it is the first thing the user see when they visit your business on Facebook.
Make sure that you:
> Fill in full but precise page information
> And upload a relevant and catchy profile and cover photo
2. Your Goals For Facebook Advertising:
While creating your FB ads, try to be clear about the goals and make sure your goals are achievable.
For the better formulation and implementation of goals, we recommend you to apply S.M.A.R.T(specific, measurable, attainable, relevant and time-bound) strategy.
For instance, if you are running an eCommerce company in the United States, your goal for the first month can be: get 100 sales from your targeted location. And obviously, you can increase your goals each month for marketing.
3. Be Clear About The Objective Of Your Ad Campaign:
This stage comes when you have created your FB business page and specified goals for advertising, now you can go on to create an ad and choose an objective for your ad. See picture below to have a clear idea about the concept of identifying your objective.
You can see plenty of options are available to choose either one as your objective. It depends solely upon the advertiser what he wants to achieve with a particular ad. For example, if you want more views on your video then you should choose “Get video views” option to boost your video post which you think has a potential to get a good number of customers.
4. Target Audience:
Setting a target audience is a significant step and should not be taken lightly. There are more than 1.5 billion FB users, and you definitely cannot afford to reach each and every one of them. So you need to specify and target the audience who do you want to reach.
You will find different ways to distinguish between users, for example, you can differentiate audience by geographical location, job title, interests, language, behavior, and gender, etc. FB facilitates you to target your audience efficiently through its Audience Insight Tools.
Now, you can save your time in setting up target audience by following simple steps available in Audience Insight Tools. If you do know your competitor, enter their name in “interest” section to get to know about their audience.
There are plenty of chances that their audience will be identical to yours, which means you can save your time and money which you need to identify the audience for yourself.
This is a further option available in targeting your audience. With the help of this tool, you include, exclude or specify audience in reaching you out. For example, you can exclude all the people who have already liked your page from your campaign’s reach.
5. Financing Your Campaign:
After you have completed all the four steps above, then comes the management and allocation of budget for your ad campaign.
Setting up a budget is usually comprised of two ways. One is Lifetime budget, in which you can choose one maximum amount of all time of your campaign, this budgeting type is more suitable for long running campaigns.
While another way is Daily budget, which is the maximum amount that you will have to set up as your daily budget for your ad campaign.
For example, if you want 10,000 likes for your post in one month and each like cost $1 then you can set $1 per day or $30 for a whole month.
6. Choose A Design For Your Ad:
This step involves everything you need to do about designing and making your ad look appealing.
As by now, FB ad can contain, link description, a headline, call to action, images (up to five) or status update text and accurate placement.
Remember that there is a specific limit for headlines and description characters and you cannot write an unlimited number of words.
The body of a headline can only be 90 characters long which indicates that you need to be precise, clear and persuading at the same time.
Placement of Ad:
You need to choose where do you want your ad to be placed, obviously different ad placement and positioning require various price plan.
You can opt to put the ad in News Feed for desktop users, cell phone News Feed, Audience Network or News Feed right column.
You can use this step effectively if you keep a look at analytics and track the sources to locate where are are you getting your traffic from.
That way, you can emphasize more on the resources of traffic and make efforts to improve weak source of traffic.
7. Review and place an order:
Reviewing your ad is equally important like other steps. You definitely won’t want your ad to have mistakes and typos, that is why proofreading is necessary, and you can rectify the errors that might have occurred.
Then place an order, and you will see two options, continue and create a similar ad, you can choose either one as per your requirement.
Finally, you will receive an email from Facebook that your order is reviewed and placed successfully.
8. Track Your Ad Results In Ad Manager:
Advertising cannot be done blindly without getting to monitor the results.
For this purpose, you can go to Ads Manager and click navigation, and you will see the campaign report.
The report shows the number of impressions, clicks, cost per click, etc. And you can also download the report for further use.